Archive for the ‘Design’ Category

A Great Man

Polymath and iconoclast P. Scott Makela, who died suddenly on May 7 at age 39, seemed to be the pure embodiment of his time and place. He was a digitally-based designer whose highly charged graphics, film, and video work for such corporate and cultural clients as Nike, Sony Music, Warner Bros. Records, Propaganda Films, MCI, MTV, and Kodak pushed the boundaries of traditional design and perfectly expressed the excitement of new technology and global communications that characterizes the 1990s.

makelaDesign was both a religious and a sexual experience for Makela; his designs tapped into base emotions and elemental concepts. A typical Makela poster or composition reveals hierarchies of information. Juxtaposing bold typography with strong visual images, he created new levels of meaning from the raw materials of each assignment, going beyond what clients expected, to produce work uniquely his …