Archive for the ‘Media’ Category

Does Sex Really Sell?

In nearby North Carolina, a man sneaks a sidelong glance at his neighbor as they stand at a row of urinals–“See how you measure up”–in a call-for-submissions poster for the Piedmont Triad Advertising Federation’s Addy competition. The theme reflects the contest’s rigid judging standards, and the Burris Agency in High Point was proud to have offended “the suits”: “If it doesn’t make someone nervous, you shouldn’t do it, because it will just be part of the general clutter,” reasons copywriter LeAnn Wilson-McGuire. Modestly accomplished, the poster delivers the informational goods while ridiculing awards as a yardstick by which designers measure their self-worth–and unlike the Virginia version, it skewers male vanity, letting women in on the daring, if dated, joke.

Let’s move up to the alleged urban sophistication of New York, where the Addy Club promotion emphasizes designers’ obsession with the …